During our week in Atlanta visiting our pals at Momentum World Wide, we dipped into the Marriott Marquis to check out the PRSA International Conference. A few quick snip-its we thought were tweet worthy:
“One of the core tenets of growth hacking is to look for highly leveraged opportunities for promoting your business,” writes Shana Keith in her work shop How To Hack Your PR Strategy For Massive Growth. “If something gets the word out for what you offer, and you can get it for free or dirt cheap, that’s a growth hacking opportunity.” Follow Shana @Shanak77
“For the global practitioner, building an environment of integrity based on global behavior standards will become a key mechanism for keeping the public relations function relevant,” writes Jim Lukaszewski. “With the competence necessary to ask crucial questions, and the experience required to make constructive management suggestions to avoid further ethical conflicts and behaviors, and their disastrous results.” Follow Jim @JimLukaszewski
“Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Follow Eric @EricSchwartzman
“Content marketers need to be more like meteorologists than fortune tellers. Instead of gazing into a crystal ball to predict the future trends of content creation, we must make educated forecasts, monitoring the available data and adjusting as necessary,” writes Ann Gynn as she shares some “well-informed predictions for content marketing” from Content Marketing World presenters. Follow Ann @AnnGynn
The PRSA 2015 International Conference showcased industry-wide innovative trends and allowed the Morrison Street team to show clients and future partners how to forge meaningful relationships with customers and consumers. If this conference is any indication of what’s in store for 2016, the forecast is looking bright indeed!